John French came from a British background, he started off working for the daily express newspaper, trained as a commercial artist, but becoming a photographic director in an advertising studio, pioneering a new form of fashion photography. the main influence being to suit reproduction in newsprint. He focused all his attention to the set and posing of his models, however he left the triggering of the shutter to the assistant, amongst whom were Terrence Donovan and David Bailey, established photographers themselves. His life long photographic archive now left to the Victoria and Albert museum.
John French's photography is elegant an inspirational. his use of shadows to bring out the features of the face and to push that classical high key photography. This classical style coming from the film used in his era being in black and white but also being softer altogether.
I personally like the high contrasting white background to the black accessories. the highly thought through posture of the model exaggerates the common thought of classical women being elegant and poised with even her fingers looking elegant. I want to take the inspiration of the accessories being key as well as the posture of the model into my photography to enythesizes the classical direction I am doing in.
The second image here with the women closer up is where I want to drew most of my inspiration from, with the dominance of the flower on her shoulder and the expression on the models face.
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